Nike78 is a collection of 78 artists who were asked to challenge the function of Nike trainers. Each were sent a pair of new, boxed Nikes and could create anything from/with them usng sport as their inspiration. The full collection will be showcased at the London Design Festival 2010.
It's always companies like Nike, Adidas etc who do these sorts of artist collaborations. I suppose it's because they trying to connect with a young, fun, creative market. It's not just about sportswear...I mean most people who wear these are in it for the fashion rather than it's aid to fitness. They are all about creating limited editions for 'collectors'.
This one is my favourite. But you already knew that didn't you.